Data

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North America NAM Central and Eastern Europe CEE Emerging Asia Pacific EMAP Developed Asia Pacific DVAP Western Europe WE Middle East and North Africa MENA Sub-Saharan Africa SSA Caribbean and Latin America CALA
data provided global and broken into regions

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View the list of countries in each region

Proportion of population using the Internet
Percentage Internet users

Proportion of individuals in a region using the Internet in the previous 12 month period. Data is based on surveys carried out by individual national statistical offices or extrapolated from information on Internet subscriptions.

Source: ITU, 2014

CAGRs (2008-2013):
WE: 2.9%
CEE: 11.8%
NAM: 2.5%
DVAP: 2.4%
EMAP: 17.1%
CALA: 12.0%
MENA: 16.3%
SSA: 23.1%
World: 10.4%
Mobile Internet device penetration

Mobile Internet device penetration considers the number of mobile Internet devices in a region divided by the population. Our data for mobile Internet access devices includes 3G and 4G capable phones as well as mid-screen device connections, such as via tablets, but excludes 2.5G mobile Internet devices, meaning that it may slightly underestimate the penetration level.

Source: Analysys Mason, 2015

CAGRs (2014-2019):
WE: 9.3%
CEE: 14.5%
NAM: 7.4%
DVAP: 3.7%
EMAP: 23.1%
CALA: 23.2%
MENA:19.7%
SSA: 21.7%
World: 17.1%
Total mobile SIMs per unique subscriber
SIMs per unique subscriber - Region

Source: GSMA, Q4 2014

Annual global Mobile Internet traffic
Mobile Internet data traffic (PB thousand)

Total annual data traffic originating from mobile Internet devices, 3G and 4G handsets and mid-screen devices.

Source: Analysys Mason, 2015

CAGRs (2014-2019):
WE: 45.6%
CEE: 57.4%
NAM: 49.2%
DVAP: 37.9%
EMAP: 71.8%
CALA: 63.9%
MENA: 51.6%
SSA: 66.8%
World: 52.2%
Monthly traffic per mobile Internet connection
Traffic per mobile Internet connection (MB/month thousand)

Monthly data traffic carried by the average mobile Internet device.

Source: Analysys Mason, 2015

CAGRs (2014-2019):
WE: 31.9%
CEE: 35.5%
NAM: 36.7%
DVAP: 32.3%
EMAP: 34.8%
CALA: 29.0%
MENA: 24.9%
SSA: 34.3%
World: 27.4%
Average selling price of smartphones
Average selling price of smartphones (USD) - Region

The average selling price for smartphone handsets is calculated by region as the total spend on smartphones divided by the total number of units sold.

Source: IDC, 2015

MBB and mobile phone penetration CEE

We have compared the growth in mobile broadband subscriptions to the growth of mobile cellular subscriptions per 100 inhabitants for the regions in which mobile can be considered the dominant method of Internet access. Y0 on the chart indicates the year in which the respective services launched in that region; for example in Central and Eastern Europe, mobile phones launched in 1996 while mobile broadband launched in 2007.

Source: ITU, 2014

MBB and mobile phone penetration MENA
MBB and mobile phone penetration CALA
MBB and mobile phone penetration SSA
MBB and mobile phone penetration EMAP
Proportion of population covered by a mobile cellular network
Population coverage

Percentage of the population covered by a mobile-cellular network refers to the percentage of inhabitants within range of a mobile-cellular signal, irrespective of whether or not they are subscribers or users.

Source: ITU, 2014

Proportion of population covered by at least 3G
Population coverage

The ITU data here focus on 3G coverage as an indicator for the coverage of mobile broadband services. This is a narrower definition of mobile Internet services than our definition, which includes 2.5G services such as GPRS and EDGE. Thus, these numbers understate the proportion of population who are covered by the mobile Internet.

Source: ITU, 2014

3G population coverage as % of mobile cellular population coverage

We have calculated the proportion of the population covered by mobile-Internet-capable 3G services divided by the proportion of population covered by any mobile cellular services.

Source: ITU, 2014

Number of countries with mobile network deployments using different technologies
Countries with access to network technology

Source: TeleGeography, 2015

3G and 4G deployments by region in 2014
Number of Countries per Region

Source: TeleGeography, 2015

Global shipments of handsets
Billions

Source: Analysys Mason, 2015

Global shipments of tablets and PCs
Shipments (million)

Beyond smartphones, we are also interested in the move from PCs (both desktop and laptop) to tablets because tablets have greater mobile capabilities, including access to the App stores, and potential for integrated SIMs.

Source: Statista, 2015

Share of time spent using digital media in the United States
Share of US digital media time

The share of time spent engaging with digital media in the United States, both mobile and fixed.

Source: ComScore, 2014

2013 Mobile Internet revenues
Mobile Internet revenues (EUR billion)

Proportion of individuals in a region using the Internet in the previous 12 month period. Data is based on surveys carried out by individual national statistical offices or extrapolated from information on Internet subscriptions.

Source: BCG, 2014

Worldwide mobile health revenue
Worldwide mobile health revenue (USD billion)

Proportion of individuals in a region using the Internet in the previous 12 month period. Data is based on surveys carried out by individual national statistical offices or extrapolated from information on Internet subscriptions.

Source: “Touching lives through mobile health: Assessment of the global market opportunity”, GSMA report by pwc, February 2012

Top grossing iOS mobile gaming apps in the United States as of February 2015
Daily revenue in U.S. dollars

Proportion of individuals in a region using the Internet in the previous 12 month period. Data is based on surveys carried out by individual national statistical offices or extrapolated from information on Internet subscriptions.

  • 0: Clash of Clans
  • 1: Game of War - Fire Age
  • 2: Candy Crush Saga
  • 3: Candy Crush Soda Saga
  • 4: Boom Beach
  • 5: Big fish Casino - Free Slots, Vegas Slots & Slot T
  • 6: Farm Heroes Saga
  • 7: Hay Day
  • 8: Hit it Rich! Free Casino Slots
  • 9: GNS Casino - Slots, Bingo, Video Poker and more!

Source: Statista, 2015

Connections to the Internet of Things
Connections to the Internet of Things (billion)

Proportion of individuals in a region using the Internet in the previous 12 month period. Data is based on surveys carried out by individual national statistical offices or extrapolated from information on Internet subscriptions.

Source: Cisco, 2015

Aggregate unique visitors to US top 25 apps by ownership
Aggregate unique visitors (millions)

Proportion of individuals in a region using the Internet in the previous 12 month period. Data is based on surveys carried out by individual national statistical offices or extrapolated from information on Internet subscriptions.

Source: ComScore, 2014. Find out more

Availability of EU apps for each platform

Proportion of individuals in a region using the Internet in the previous 12 month period. Data is based on surveys carried out by individual national statistical offices or extrapolated from information on Internet subscriptions.

Source: Find out more

Market Share Q1 2015

Proportion of individuals in a region using the Internet in the previous 12 month period. Data is based on surveys carried out by individual national statistical offices or extrapolated from information on Internet subscriptions.

Source: Kantar Worldpanel, 2015

Forecast mobile Internet traffic on both cellular and Wi-Fi offload networks
Mobile data traffic (PB thousand)

Proportion of individuals in a region using the Internet in the previous 12 month period. Data is based on surveys carried out by individual national statistical offices or extrapolated from information on Internet subscriptions.

Source: Analysys Mason Research, 2015

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